Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Oct 23, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

Advertising B.S.


Advertising B.S.


TOTAL DEGREE HOURS: 120

http://www.usf.edu/business/undergraduate/advertising/

The Advertising major in the Muma College of Business is unique in that it is a collaborative effort between the Zimmerman School of Advertising and Mass Communications in the College of Arts and Sciences and the Marketing Department in the Muma College of Business. The major complements an existing Advertising track in the Mass Communications major and provides students the opportunity to combine the creative, media, and account planning aspects of advertising with knowledge, skills, and abilities in accounting, economics, finance, information systems, management, marketing and strategy.

Limited Access


THIS MAJOR HAS ADDITIONAL ADMISSIONS REQUIREMENTS AS LISTED IN THIS SECTION.

Admission to the Muma College of Business is based upon availability of faculty and space within each discipline. The Muma College of Business has many upper-level, limited access programs, which means that it has admission requirements in addition to those of the University in general. Students interested in pursuing a degree in the areas offered by the Muma College of Business must complete the required prerequisites for entering the College in addition to other related criteria listed below.

Students must satisfy the following criteria:

  • Minimum of 60 semester hours of college credit earned.
  • Minimum of a cumulative grade point average of 2.5 on all college-level work and a minimum of 2.0 on all credit attempted at USF, including any prior to renewal.
  • Completion of the State Mandated Common Prerequisites (or equivalents) with a grade of C- or higher in each course and an overall 2.0 GPA.
  • In computing entry grade point average, all business and economics courses taken for S or U grades will be converted to C or F, respectively.
  • A minimum score of 550 on paper and pencil or 213 on computerized TOEFL is required, when applicable.
  • Students must be admitted to the Muma College of Business at least one term before their anticipated graduation date.

University Admissions


Admission to the University is based on the University’s Undergraduate Admission Requirements that may be found by clicking on the following urls:

State Mandated Common Course Prerequisites


Transfer credits will be accepted from accredited institutions; however, all hours earned may not be applied toward USF business degree requirements. Individual courses will be evaluated by an academic advisor and appropriately credited toward requirements in the student’s program at USF.

Florida public state or community college students enrolled in an Associate of Arts (AA) program should normally complete the general education requirements and the State Mandated Common Prerequisites at a Florida College System institution. As a rule, AA students should avoid taking any business courses at the state or community college that are listed as 3000- and 4000-level courses at USF. Normally, courses in finance, marketing, management, and accounting, as well as other business administration courses, taken at the lower division level that are offered as upper division courses at USF will not be accepted for upper division credit in business administration. In general, business courses taken at the lower level, at technical schools, or as part of professional or military training, are not applicable to the degree programs of the Muma College of Business. Exceptions to this policy will be made only upon proper validation of such courses. Validation consists of successfully completing specified advanced courses in the discipline.

Florida College System students pursuing an Associate of Science (AS) program in Business Administration are fully admissible to USF. Please see a business advisor to determine the articulation courses, discuss admission to the Muma College of Business and prepare a program plan for degree completion. Students transferring to the Muma College of Business with an A.S. in Business Administration may earn a major in Management only.

Florida College System students pursuing an Associate of Science (A.S.) program in any other discipline should contact the Office of Undergraduate Studies, SVC 2002, (813) 974-4051, for information regarding course transferability and degree articulation.

Completion of the following State Mandated Common Course Prerequisites (or equivalents) with a grade of C- or higher in each course and an overall 2.0 GPA:

  • *ACG X021 or ACG X022 Financial Accounting or (ACG X001 & ACG X011)
  • *ACG X071 Managerial Accounting or ACG X301
  • CGS X100 Computers in Business or CGS X100C or CGS X570 or CGS X060 or CGS X531 or CGS X000 or ISM X000
  • ECO X013 Principles of Macroeconomics
  • ECO X023 Principles of Microeconomics
  • STA X023 Introductory Statistics or STA X122 or QMB X100
  • MAC X233 Elementary Calculus 

*Accounting majors must earn a C not C- in ACG 2021  and ACG 2071 .

Required Supporting Courses for the Major (3 Credit Hours)


The following courses are prerequisite and supporting courses for this major. They are required for the major, but are not counted in the total hours for this major. The degree will not be awarded if these courses have not been taken by the end of the student’s final semester.

Major Requirements (36 Credit Hours)


Major Core (23 Credit Hours)


Within the 120-semester hour program listed in the Business General Requirement section (including the state mandated common prerequisites), students should:

  • Complete all courses listed below with a minimum grade of C, not C-.
  • Participate in a study abroad experience.
  • Live in the Zimmerman Advertising Program (ZAP) Living Learning Community during their freshmen year.

Major Electives (13 Credit Hours)


Required Business Electives

Required Non-Business Electives

Advertising B.S. - Additional Information


GPA Requirements


At least a minimum of a C (not C-) grade must be earned in each course. An overall GPA of 2.0 is required in the major for graduation.

Residency Requirement


In the major, 15 of the 21 Advertising hours and 12 of the 17 Marketing hours must be taken in residency at USF.

Research Opportunities


Undergraduate students in any degree program are able to participate in undergraduate research. Several options exist to show mentored undergraduate research activity on a student’s official transcript. Those who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 4914  course. This course will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of Undergraduate Research is able to assist with further inquiries.

Internship Opportunities


Advertising students will be required to complete internships as part of their degree program.

Advising Information


Tampa Campus Location:  BSN 2102
(813) 974-4290 or schedule an advising appointment online at https://www.usf.edu/business/undergraduate/advising/appointments.aspx

Office Hours:
Monday - Thursday 8:00am - 6:00pm
Friday 8:00am - 4:00pm (Friday is reserved for walk-in’s only)
Please refer to website for most current office hours and advising availability information: https://www.usf.edu/business/undergraduate/advising/

For questions email bsnadvising@usf.edu
Be sure to include your name, U#, and contact information with your question.

St Petersburg Campus Location:  DAV 134
Mon-Thu: 8:00a.m. – 6:00p.m.
Fri: 8:00a.m. – 5:00p.m.
(727) 873-4511 usfsp-advising@usf.edu
Website:  https://www.usfsp.edu/academic-advising/

Sarasota Manatee Campus Location:  SMC C107
(941) 359-4330 sar-advising@usf.edu

Monday - Thursday: 8:00 a.m. – 5:30 p.m.
Friday: 8:00 a.m. – 5:00 p.m.
Website:  www.usfsm.edu/academics/academic-resources/academic-advising/

4 Year Plan of Study - Advertising B.S.


NOTES:

 

Potential Entry Level Job Titles:

  • Advertising Agent

Potential Entry Level Salary Range:

$40,000 - $55,000

Year 1


Semester 1 (Fall)


Total Credit Hours: 16

Semester 2 (Spring)


Total Credit Hours: 16

Semester 3 (Summer)


Total Credit Hours: 6

Year 2


Semester 4 (Fall)


Total Credit Hours: 15

Semester 5 (Spring)


Total Credit Hours: 12

Semester 6 (Summer)


Total Credit Hours: 1

Year 3


Semester 7 (Fall)


Total Credit Hours: 12

Semester 8 (Spring)


Total Credit Hours: 15

Semester 9 (Summer)


Total Credit Hours: 3

Year 4


Semester 10 (Fall)


Total Credit Hours: 12

Semester 11 (Spring)


Total Credit Hours: 12

2 Year Plan of Study - Advertising B.S.


NOTES:

 

Year 1


Semester 1 (Fall)


Total Credit Hours: 15

Semester 2 (Spring)


Total Credit Hours: 15

Semester 3 (Summer)


Total Credit Hours: 3

Year 2


Semester 4 (Fall)


Total Credit Hours: 15

Semester 5 (Spring)


Total Credit Hours: 12