Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Jul 27, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing B.S., with Sales Concentration


Marketing B.S.


TOTAL DEGREE HOURS: 120

http://www.usf.edu/business/undergraduate/marketing/

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

  • Understanding how to attract and retain customers;
  • Having the ability to find and analyze information;
  • Being able to design, collect, and analyze marketing information to be used in managerial decision making;
  • Using digital and traditional media to reach customers;
  • Having personal communication skills that businesses demand;
  • Being capable of writing an actionable marketing plan;
  • Understanding and being able to apply the latest marketing concepts, including marketing automation.

Within the 120-semester-hour program, students must complete a minimum of 21 hours in Marketing beyond MAR 3023 Basic Marketing. Students choose to enroll as either:

  • a Marketing major or
  • a Marketing major with a concentration in Digital Marketing or
  • a Marketing major with a concentration in Entrepreneurship or
  • a Marketing major with a concentration in Sales or
  • a Marketing major with a concentration in Sport and Entertainment Management

Limited Access


Students who transfer to the USF Muma College of Business must meet the following admission guidelines below:

  1. Minimum of 60 semester hours of college credit earned.
  2. Minimum cumulative grade point average of 2.50 on all college-level work and a minimum of 2.00 on all credit attempted at USF, including any prior to renewal.
  3. Completion of all state mandated prerequisite courses with a grade of C- or better in each course and an overall 2.00 GPA in all seven (7) courses. The courses are:
    a. Financial Accounting: ACG X021/ACG X022 (or ACG X001 & ACG X011)*
    b. Managerial Accounting: ACG X071 (or ACG X301)*
    c. Computers in Business: CGS X100 (or acceptable substitute)
    d. Principles of Macroeconomics: ECO X013
    e. Principles of Microeconomics: ECO X023
    f. Elementary Calculus: MAC X233 or MAC 2230
    g. Statistics: QMB X100 or STA X023 or STA X122

*Accounting majors must earn a C not C- in ACG 2021  and ACG 2071 .

University Admissions


Admission to the University is based on the University’s Undergraduate Admission Requirements that may be found by clicking on the following urls:

Graduation Requirements


Satisfactory completion of the following requirements: 

  • General Education Program (36 credit hours), including State Core General Education Requirements;
  • State Computation (6 credit hours); 
  • State Communication (6 credit hours, in addition to ENC 1101  and ENC 1102 
  • Minimum of 120 unduplicated credit hours;
  • A minimum adjusted grade point average (GPA) of 2.0 on all coursework taken at USF and an overall 2.0 GPA average on all college-level coursework;
  • Major and college requirements in a chosen degree program;
  • Nine credit hours of coursework taken during the summer term(s) (if entered USF with less than 60 credit hours); 
  • Registration and successful completion of at least thirty (30) of the last sixty (60) credit hours;
  • 42 credit hours of upper-level coursework;
  • Civics Literacy;
  • Foreign language admissions coursework.

State Mandated Common Course Prerequisites


Transfer credits will be accepted from accredited institutions; however, all hours earned may not be applied toward USF business degree requirements. Individual courses will be evaluated by an academic advisor and appropriately credited toward requirements in the student’s program at USF.

Florida public state or community college students enrolled in an Associate of Arts (AA) program should normally complete the general education requirements and the State Mandated Common Prerequisites at a Florida College System institution. As a rule, AA students should avoid taking any business courses at the state or community college that are listed as 3000- and 4000-level courses at USF. Normally, courses in finance, marketing, management, and accounting, as well as other business administration courses, taken at the lower division level that are offered as upper division courses at USF will not be accepted for upper division credit in business administration. In general, business courses taken at the lower level, at technical schools, or as part of professional or military training, are not applicable to the degree programs of the Muma College of Business. Exceptions to this policy will be made only upon proper validation of such courses. Validation consists of successfully completing specified advanced courses in the discipline.

Florida College System students pursuing an Associate of Science (A.S.) program in Business Administration are fully admissible to USF. Please see a business advisor to determine the articulation courses, discuss admission to the Muma College of Business and prepare a program plan for degree completion. Students transferring to the Muma College of Business with an A.S. in Business Administration may earn a major in Management only.

Florida College System students pursuing an Associate of Science (A.S.) program in any other discipline should contact the Office of Undergraduate Studies, SVC 2002, (813) 974-4051, for information regarding course transferability and degree articulation.

Completion of the following State Mandated Common Prerequisites (or equivalents) with a grade of C- or higher in each course and an overall 2.0 GPA:

  • ACG X021 or ACG X022 or (ACG X001 & ACG X011) - 3 credit hours
  • ACG X071 or ACG X301 - 2-3 credit hours
  • CGS X100 or CGS X100C or CGS X570 or CGS X060 or CGS X531 or CGS X000 or ISM X000 or CGS X518 - 3-4 credit hours
  • ECO X013 - 3 credit hours
  • ECO X023 - 3 credit hours
  • STA X023 or STA X122 or QMB X100 - 3-4 credit hours
  • MAC X233 - 3 credit hours

Supporting Required Courses: 3 courses; 9 credit hours


The following courses are supporting courses for this major. They are required for the major, but are not counted in the total major hours but are counted toward the total program hours of 120 credit hours. The degree will not be awarded if these courses have not been taken by the end of the student’s final semester.

A minimum grade of C- in each supporting course is required.

Required Courses: (42 credit hours)


Business Foundation Courses (required of ALL Business majors): 9 courses; 27 credit hours


A minimum grade of C- in each Foundation course with an overall 2.0 GPA is required, except MAR 3023  Basic Marketing, where a grade of C (not C-) is required.

Major Core Courses: 3 courses; 9 credit hours


Major (Restricted) Electives: (12 Credit Hours)


Students complete a Marketing program of study or complete one of four (4) concentrations: Digital Marketing; Entrepreneurship; Sales; Sport and Entertainment Management.

Sales Concentration: 3 required courses and 1 restricted elective; 12 credit hours


Concentration Core (3 courses; 9 credit hours)


Elective: (1 course; 3 credit hours)


Select a minimum of one of the following courses:

Marketing B.S. - Additional Information


GPA Requirements


Students must earn a 2.0 GPA on all major coursework at USF and have an overall 2.0 major GPA, including any applicable transfer work.

Grading Requirements


Within the 120-semester-hour program, students must complete a minimum of 21 hours of upper-level Marketing coursework with a grade of C- in all courses, except MAR 3023  Basic Marketing, in which a minimum grade of C must be earned.

Marketing courses taken by Marketing majors on an S/U basis will not be counted toward the 120-hour graduation requirement.

D/F Policy


All students entering USF for the first time in Fall 2017 or later, who subsequently earn three (3) D and/or F grades in any or any combination of the following courses at USF will be required to change their major to a major more appropriate to their goals and academic performance and to a major not conferred by the Muma College of Business. The courses are: ACG 2021 , ACG 2071 , CGS 2100 , ECO 2013 , ECO 2023 , MAC 2233  (or equivalent), and QMB 2100  (or equivalent).

Residency Requirements


Major residency: Students must complete 15 hours of upper-level Marketing requirements in residency at USF.

College residency: Muma College of Business residency requirements for graduation exceed the minimum requirements established for USF. Students are required to complete satisfactorily at USF a minimum of 50 percent (30-33 credit hours depending on major) of required Business courses, including 12-18 credit hours in the major field. Normally, independent study and independent research courses do not fulfill this requirement.

Research Opportunities


Undergraduate students in any degree program are able to participate in undergraduate research. Several options exist to show mentored undergraduate research activity on a student’s official transcript. Those who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 4914  course. This course will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of Undergraduate Research is able to assist with further inquiries.

Internship Opportunities


It is strongly recommended that Marketing and Supply Chain students take an internship course (MAR 4940 - Marketing Internship/Practicum  or SCM 4941 - Supply Chain Management Internship ) as part of their plan of study.  For  more information go to: https://www.usf.edu/business/student-success/internships/.

Advising Information


Tampa Campus Location:  BSN 2102
(813) 974-4290 or schedule an advising appointment online at https://www.usf.edu/business/undergraduate/advising/appointments.aspx

Office Hours:
Monday - Thursday 8:00am - 6:00pm
Friday 8:00am - 4:00pm (Friday is reserved for walk-in’s only)
Please refer to website for most current office hours and advising availability information: https://www.usf.edu/business/undergraduate/advising/

For questions email bsnadvising@usf.edu
Be sure to include your name, U#, and contact information with your question.

St Petersburg Campus Location:  DAV 134
Mon-Thu: 8:00a.m. – 6:00p.m.
Fri: 8:00a.m. – 5:00p.m.
(727) 873-4511 usfsp-advising@usf.edu
Website:  https://www.usfsp.edu/academic-advising/

Sarasota Manatee Campus Location:  SMC C107
(941) 359-4330 sar-advising@usf.edu

Monday - Thursday: 8:00 a.m. – 5:30 p.m.
Friday: 8:00 a.m. – 5:00 p.m.
Website:  www.usfsm.edu/academics/academic-resources/academic-advising/

4 Year Plan of Study - Marketing B.S.


NOTES:

Potential Entry Level Job Titles:

  • Sales Agent
  • Retail Store Manager
  • Marketing Coordinator
  • Account Executive
  • Social Media Marketing Coordinator
  • Marketing Analyst

Potential Entry Level Salary Range:

$30,000 - $50,000

Year 1


Semester 1 (Fall)


Total Credit Hours: 15

Semester 2 (Spring)


Total Credit Hours: 15

Semester 3 (Summer)


Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Year 2


Semester 4 (Fall)


Total Credit Hours: 15

Semester 5 (Spring)


Total Credit Hours: 15

Semester 6 (Summer)


Total Credit Hours: 6

Year 3


Semester 7 (Fall)


Total Credit Hours: 15

Semester 8 (Spring)


Total Credit Hours: 12

Semester 9 (Summer)


Total Credit Hours: 3

Year 4


Semester 10 (Fall)


Total Credit Hours: 12

Semester 11 (Spring)


Total Credit Hours: 12

2 Year Plan of Study - Marketing B.S.


NOTES:

Year 1


Semester 1 (Fall)


 Total Credit Hours: 15

Semester 2 (Spring)


Total Credit Hours: 15

Semester 3 (Summer)


Total Credit Hours: 6

Year 2


Semester 4 (Fall)


Total Credit Hours: 12

Semester 5 (Spring)


Total Credit Hours: 12