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Mar 30, 2023
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
Integrated Public Relations and Advertising B.S.
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Total Degree Hours: 120
The Bachelor of Science in Integrated Public Relations and Advertising will prepare students for leadership positions in the quickly evolving fields of public relations advertising, and integrated marketing communications. This major meets workforce demand. Graduates will understand the integrative nature of modern persuasive communication and be able to incorporate technology. Graduates will also find themselves assisting clients with strategic marketing and corporate strategies with absolute accountability in a vastly more complicated digital media environment.
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University Admissions
Admission to the University is based on the University’s Undergraduate Admission Requirements that may be found by clicking on the following urls:
For Admission information specific to the College of Arts & Sciences, see the information at College of Arts and Sciences .
State Mandated Common Course Prerequisites
Students desiring to transfer to USF should complete an A.A. degree at a Florida College System institution. If students transfer with fewer than 60 semester hours of acceptable credit, the students must meet the University’s entering freshman requirements including ACT or SAT test scores, GPA, and course requirements. Transfer students are also required to comply with the immunization, foreign language, and continuous enrollment policies of the university.
There are no State Mandated Common Prerequisites for this program.
Major Core (33 hours)
Required Core Courses in the School (27 credit hours)
Take one of the following:
Note: Students must complete one of the following courses prior to starting the Upper Level (3000/4000) Required Core Courses.
Take one of the following:
Other Major Core Requirements (6 credit hours)
The following courses are required outside the School to complete degree requirements:
Major Electives (15 hours)
Choose 15 credit hours of coursework from the following list:
GPA Requirements
Major GPA (All USF courses which are applied to major requirements): 2.50
General Education GPA (All USF courses which are applied to General Education requirements): 2.50
USF GPA: 2.50
Overall GPA: 2.50
Grading Requirements
A C (2.0) or better to meet major course requirements unless specified elsewhere. Will vary by area.
Note: Some USF courses have higher grade criteria to meet prerequisite knowledge necessary for progression into higher level courses.
Residency Requirement
Department Major Academic Residency Requirement - At least 18 hours of major coursework must be completed at USF.
College of Arts & Sciences Major Academic Residency Requirement - 50% of major must be completed at USF.
USF Academic Residency Requirement - 30 of the last 60 hours earned must be from USF.
Research Opportunities
Undergraduate students in any degree program are able to participate in undergraduate research. Several options exist to show mentored undergraduate research activity on a student’s official transcript. Those who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 4914 course. This course will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of Undergraduate Research is able to assist with further inquiries.
4 Year Plan of Study - Integrated Public Relations and Advertising B.S.
NOTES:
Potential Entry Level Job Titles: - Creative Services (Content Strategy, Copywriting, Graphics)
- Social Media Coordinator
- Communications/Public Relations Specialist
- Advertising Sales/Media Planning and Buying
- Media Relations
- Brand Management
Potential Entry Level Salary Range: $35,000 - $50,000 Semester 1 (Fall)
Total Credit Hours: 15
Semester 2 (Spring)
Total Credit Hours: 15
Semester 4 (Fall)
Total Credit Hours: 12
Semester 5 (Spring)
Total Credit Hours: 12
Semester 6 (Summer)
- General Elective Credit(s): 3
- Major Elective Credit(s): 3
Total Credit Hours: 6
Semester 7 (Fall)
Total Credit Hours: 12 Semester 8 (Spring)
- Major Elective Credit(s): 3
- Upper-Level General Elective Credit(s): 3
- Upper-Level General Elective Credit(s): 3
- Major Elective Credit(s): 3
Total Credit Hours: 12
Semester 9 (Summer)
- Major Elective Credit(s): 3
- General Elective Credit(s): 3
- General Elective Credit(s): 3
Total Credit Hours: 9
Semester 10 (Fall)
Total Credit Hours: 15
Semester 11 (Spring)
Total Credit Hours: 12
2 Year Plan of Study - Integrated Public Relations and Advertising B.S.
NOTES:
Semester 1 (Fall)
Total Credit Hours: 12 Semester 2 (Spring)
- Major Elective Credit(s): 3
- Upper-Level General Elective Credit(s): 3
- Upper-Level General Elective Credit(s): 3
- Major Elective Credit(s): 3
Total Credit Hours: 12
Semester 3 (Summer)
- Major Elective Credit(s): 3
- General Elective Credit(s): 3
- General Elective Credit(s): 3
Total Credit Hours: 9
Semester 4 (Fall)
Total Credit Hours: 15
Semester 5 (Spring)
Total Credit Hours: 12
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