Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Aug 11, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

Integrated Public Relations and Advertising B.S.


Total Degree Hours: 120

The Bachelor of Science in Integrated Public Relations and Advertising will prepare students for leadership positions in the quickly evolving fields of public relations advertising, and integrated marketing communications. This major meets workforce demand. Graduates will understand the integrative nature of modern persuasive communication and be able to incorporate technology. Graduates will also find themselves assisting clients with strategic marketing and corporate strategies with absolute accountability in a vastly more complicated digital media environment.

University Admissions


Admission to the University is based on the University’s Undergraduate Admission Requirements that may be found by clicking on the following urls:

For Admission information specific to the College of Arts & Sciences, see the information at College of Arts and Sciences .

State Mandated Common Course Prerequisites


Students desiring to transfer to USF should complete an A.A. degree at a Florida College System institution. If students transfer with fewer than 60 semester hours of acceptable credit, the students must meet the University’s entering freshman requirements including ACT or SAT test scores, GPA, and course requirements. Transfer students are also required to comply with the immunization, foreign language, and continuous enrollment policies of the university.

There are no State Mandated Common Prerequisites for this program. 

Total Major Hours: 48


Take one of the following:


Note: Students must complete one of the following courses prior to starting the Upper Level (3000/4000) Required Core Courses.

Take one of the following:


Other Major Core Requirements (6 credit hours)


The following courses are required outside the School to complete degree requirements:

Major Electives (15 hours)


Choose 15 credit hours of coursework from the following list:

GPA Requirements


Major GPA (All USF courses which are applied to major requirements): 2.50
General Education GPA (All USF courses which are applied to General Education requirements): 2.50
USF GPA: 2.50
Overall GPA: 2.50

Grading Requirements


A C (2.0) or better to meet major course requirements unless specified elsewhere. Will vary by area.

Note:  Some USF courses have higher grade criteria to meet prerequisite knowledge necessary for progression into higher level courses.

Residency Requirement


Department Major Academic Residency Requirement - At least 18 hours of major coursework must be completed at USF. 

College of Arts & Sciences Major Academic Residency Requirement - 50% of major must be completed at USF.

USF Academic Residency Requirement - 30 of the last 60 hours earned must be from USF.

Research Opportunities


Undergraduate students in any degree program are able to participate in undergraduate research. Several options exist to show mentored undergraduate research activity on a student’s official transcript. Those who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 4914  course. This course will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of Undergraduate Research is able to assist with further inquiries.

Advising Information


USF students schedule advising appointments online through USF Archivum Platform.   Students are encouraged to meet with their advisor each semester to discuss courses planning, degree progression, and career preparation. 

Website:  https://www.usf.edu/arts-sciences/students/academic-advising/index.aspx

For questions, email MassComAdvise@usf.edu

4 Year Plan of Study - Integrated Public Relations and Advertising B.S.


NOTES:

Potential Entry Level Job Titles:

  • Creative Services (Content Strategy, Copywriting, Graphics)
  • Social Media Coordinator
  • Communications/Public Relations Specialist
  • Advertising Sales/Media Planning and Buying
  • Media Relations
  • Brand Management

Potential Entry Level Salary Range:

$35,000 - $50,000

Year 1


Semester 1 (Fall)


Total Credit Hours: 15

Semester 2 (Spring)


Total Credit Hours: 15

Semester 3 (Summer)


Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Year 2


Semester 4 (Fall)


Total Credit Hours: 12

Semester 5 (Spring)


Total Credit Hours: 12

Semester 6 (Summer)


  • General Elective Credit(s): 3
  • Major Elective Credit(s): 3

Total Credit Hours: 6

Year 3


Semester 7 (Fall)


Total Credit Hours: 12

Semester 8 (Spring)


  • Major Elective Credit(s): 3
  • Upper-Level General Elective Credit(s): 3
  • Upper-Level General Elective Credit(s): 3
  • Major Elective Credit(s): 3

Total Credit Hours: 12

Semester 9 (Summer)


  • Major Elective Credit(s): 3
  • General Elective Credit(s): 3
  • General Elective Credit(s): 3

Total Credit Hours: 9

Year 4


Semester 10 (Fall)


Total Credit Hours: 15

Semester 11 (Spring)


Total Credit Hours: 12

2 Year Plan of Study - Integrated Public Relations and Advertising B.S.


NOTES:

Year 1


Semester 1 (Fall)


Total Credit Hours: 12

Semester 2 (Spring)


  • Major Elective Credit(s): 3
  • Upper-Level General Elective Credit(s): 3
  • Upper-Level General Elective Credit(s): 3
  • Major Elective Credit(s): 3

Total Credit Hours: 12

Semester 3 (Summer)


  • Major Elective Credit(s): 3
  • General Elective Credit(s): 3
  • General Elective Credit(s): 3

Total Credit Hours: 9

Year 2


Semester 4 (Fall)


Total Credit Hours: 15

Semester 5 (Spring)


Total Credit Hours: 12