Sep 25, 2023

2022-2023 Undergraduate Catalog

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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Integrated Public Relations and Advertising B.S. - 2 Year Plan of Study

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NOTES:

SCIV - Civics Literacy needs to be completed prior to graduation. For more information, see https://www.usf.edu/undergrad/students/civics-literacy.aspx or talk with your academic advisor.
Items that are critical are marked with a ✳️ and are included in the plan for a student to stay on track.

Potential Entry Level Job Titles:

Creative Services (Content Strategy, Copywriting, Graphics)
Social Media Coordinator
Communications/Public Relations Specialist
Advertising Sales/Media Planning and Buying
Media Relations
Brand Management

Potential Entry Level Salary Range:

$35,000 - $50,000

Year 1

Semester 1 (Fall)

✳️ ADV 3101 - Advertising Creativity Credit(s): 3
✳️ ADV 3300 - Advertising Media Strategy Credit(s): 3
✳️ PUR 3500 - Public Relations Research Credit(s): 3
MAR 3023 - Basic Marketing Credit(s): 3
Total Credit Hours: 12

Semester 2 (Spring)

Major Elective Credit(s): 3
Major Elective Credit(s): 3
Upper-Level General Elective Credit(s): 3
Upper-Level General Elective Credit(s): 3

Total Credit Hours: 12

Semester 3 (Summer)

General Elective Credit(s): 3
General Elective Credit(s): 3
Major Elective Credit(s): 3

Total Credit Hours: 9

Year 2

Semester 4 (Fall)

TGEE - Ethical Reasoning & Civic Engagement Credit(s): 3
Major Elective Credit(s): 3
Major Elective Credit(s): 3
Upper-Level General Elective Credit(s): 3
Upper-Level General Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

ADV 4800 - Advertising Campaigns Credit(s): 3
OR PUR 4801 - Advanced Public Relations credit(s): 3
TGEH - High Impact Practice Credit(s): 3
Upper-Level General Elective Credit(s): 3
Upper-Level General Elective Credit(s): 3
Apply for Graduation

Total Credit Hours: 12

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