Integrated Public Relations and Advertising B.S. - 4 Year Plan of Study

Semester 1 (Fall)

• ✳️  ENC 1101 - Composition I Credit(s): 3
• ✳️  MMC 3602 - Mass Communications and Society Credit(s): 3
• SGEM - General Education Core Mathematics  Credit(s): 3
• TGED - Human & Cultural Diversity  Credit(s): 3
• TGEI - Information and Data Literacy  Credit(s): 3

NOTE: SCIV - Civics Literacy  requirement needs to be fulfilled prior to graduation. See advisor.

Total Credit Hours: 15

Semester 2 (Spring)

• ✳️  ENC 1102 - Composition II Credit(s): 3
• STA 2023 - Introductory Statistics I Credit(s): 3
• SGEH - General Education Core Humanities  Credit(s): 3
• SGEN - General Education Core Natural Sciences  Credit(s): 3
• SGES - General Education Core Social Sciences  Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Semester 4 (Fall)

• ✳️  ADV 2214 - Graphic Programs in Mass Communications Credit(s): 3

• OR MMC 2100 - Writing for the Mass Media  Credit(s): 3 

• TGEC - Creative Thinking  Credit(s): 3
• General Elective Credit(s): 3
• General Elective Credit(s): 3

Total Credit Hours: 12

Semester 5 (Spring)

• ✳️  ADV 3008 - Introduction to Advertising Credit(s): 3
• ✳️  PUR 3000 - Principles of Public Relations Credit(s): 3
• MMC 4208 - Media Law and Ethics Credit(s): 3
• General Elective Credit(s): 3

Total Credit Hours: 12

Semester 6 (Summer)

• General Elective Credit(s): 3
• Major Elective Credit(s): 3

Total Credit Hours: 6

Semester 7 (Fall)

• ✳️  ADV 3101 - Advertising Creativity Credit(s): 3
• ✳️  ADV 3300 - Advertising Media Strategy Credit(s): 3
• ✳️  PUR 3500 - Public Relations Research Credit(s): 3
• MAR 3023 - Basic Marketing Credit(s): 3

• 
  Total Credit Hours: 12

Semester 8 (Spring)

• Major Elective Credit(s): 3
• Major Elective Credit(s): 3
• Upper-Level General Elective Credit(s): 3
• Upper-Level General Elective Credit(s): 3

Total Credit Hours: 12

Semester 9 (Summer)

• General Elective Credit(s): 3
• General Elective Credit(s): 3
• Major Elective Credit(s): 3

Total Credit Hours: 9

Semester 10 (Fall)

• TGEE - Ethical Reasoning & Civic Engagement  Credit(s): 3
• Major Elective Credit(s): 3
• Major Elective Credit(s): 3
• Upper-Level General Elective Credit(s): 3
• Upper-Level General Elective Credit(s): 3

Total Credit Hours: 15

Semester 11 (Spring)

• ADV 4800 - Advertising Campaigns Credit(s): 3

• OR PUR 4801 - Advanced Public Relations  Credit(s): 3 

• TGEH - High Impact Practice   Credit(s): 3  
• Upper-Level General Elective Credit(s): 3
• Upper-Level General Elective Credit(s): 3
• Apply for Graduation

Total Credit Hours: 12