May 18, 2024

2023-2024 Undergraduate Catalog

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2023-2024 Undergraduate Catalog

Advertising B.S. - 2 Year Plan of Study

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NOTES:

SCIV - Civics Literacy needs to be completed prior to graduation. For more information, see https://www.usf.edu/undergrad/students/civics-literacy.aspx or talk with your academic advisor.
Items that are critical are marked with a ✳️ and are included in the plan for a student to stay on track.

Potential Entry Level Job Titles:

Advertising Agent

Potential Entry Level Salary Range:

$40,000 - $55,000

Year 1

Semester 1 (Fall)

✳️ ADV 3101 - Advertising Creativity Credit(s): 3
✳️ MAR 3613 - Marketing Research Credit(s): 3
MAN 3025 - Principles of Management Credit(s): 3
QMB 3200 - Business and Economic Statistics II Credit(s): 3
Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 2 (Spring)

✳️ ADV 3300 - Advertising Media Strategy Credit(s): 3
FIN 3403 - Principles of Finance Credit(s): 3
ISM 3011 - Information Systems in Organizations Credit(s): 3
MAR XXXX Upper-Level Marketing Elective/COB INTL Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

✳️ MAR 4940 - Marketing Internship/Practicum Credit(s): 3
Total Credit Hours: 3

Year 2

Semester 4 (Fall)

✳️ ADV 4600 - Advertising Management Credit(s): 3
BUL 3320 - Law And Business I Credit(s): 3
MAN 4504 - Operations and Supply Chain Management Credit(s): 3
Free Elective Credit(s): 3
Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

ADV 4800 - Advertising Campaigns Credit(s): 3
GEB 4890 - Strategic Management and Decision Making Credit(s): 3
MAR 4503 - Buyer Behavior Credit(s): 3
MAR 4933 - Selected Topics in Marketing Credit(s): 1-3
Total Credit Hours: 12

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