Dec 08, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Marketing B.S.


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TOTAL DEGREE HOURS: 120
Plans of Study

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing, and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

  • Understanding how to attract and retain customers;
  • Having the ability to find and analyze information;
  • Being able to design, collect, and analyze marketing information to be used in managerial decision making;
  • Using digital and traditional media to reach customers;
  • Having personal communication skills that businesses demand;
  • Being capable of writing an actionable marketing plan;
  • Understanding and being able to apply the latest marketing concepts, including marketing automation.

University Admissions - Muma College of Business


Admission to the University is based on the University’s Undergraduate Admission Requirements that may be found by clicking on the following urls:

Progression Requirements - Muma College of Business


All students entering USF for the first time in Fall 2017 or later, who subsequently earn three (3) D and/or F grades in any or any combination of the following courses at USF will be required to change their major to a major more appropriate to their goals and academic performance and to a major not conferred by the Muma College of Business. The courses are: ACG 2021 , ACG 2071 , CGS 2100 , ECO 2013 , ECO 2023 , MAC 2233   (or equivalent), and QMB 2100   (or equivalent).

Graduation Requirements - Muma College of Business


Satisfactory completion of the following requirements: 

  • General Education Program (36 credit hours), including State Core General Education Requirements;
  • State Computation (6 credit hours); 
  • State Communication (6 credit hours, in addition to ENC 1101  and ENC 1102 ); 
  • Minimum of 120 unduplicated credit hours;
  • A minimum adjusted grade point average (GPA) of 2.0 on all coursework taken at USF and an overall 2.0 GPA average on all college-level coursework;
  • Major and college requirements in a chosen degree program;
  • Nine credit hours of coursework taken during the summer term(s) (if entered USF with less than 60 credit hours); 
  • Registration and successful completion of at least thirty (30) of the last sixty (60) credit hours;
  • 42 credit hours of upper-level coursework;
  • Civics Literacy;
  • Foreign language admissions coursework.

Please note: When earning a second degree, double major or concurrent degree, the Major Core and Major Elective/Concentration areas of the degree audit must not overlap for both degrees. When earning a Business Minor AND Business Major, no courses may overlap.

Marketing Required Courses: (81 credit hours)


State Mandated Common Course Prerequisites - Muma College of Business (21 Credit Hours)


Following Florida BOG Regulation 8.010, state mandated common course prerequisites are lower-division courses that are required for progression into the upper division of a particular baccalaureate degree program.

Transfer credits will be accepted from accredited institutions; however, all hours earned may not be applied toward USF business degree requirements. Individual courses will be evaluated by an academic advisor and appropriately credited toward requirements in the student’s program at USF.

Florida public state or community college students enrolled in an Associate of Arts (AA) program should normally complete the general education requirements and the State Mandated Common Prerequisites at a Florida College System institution. As a rule, AA students should avoid taking any business courses at the state or community college that are listed as 3000- and 4000-level courses at USF. Normally, courses in finance, marketing, management, and accounting, as well as other business administration courses, taken at the lower division level will not be accepted for upper division credit at USF in business administration. In general, business courses taken at the lower level, at technical schools, or as part of professional or military training, are not applicable to the degree programs of the Muma College of Business. Exceptions to this policy will be made only upon proper validation of such courses. Validation consists of successfully completing specified advanced courses in the discipline.

Florida College System students pursuing an Associate of Science (AS) program in Business Administration are fully admissible to USF Muma College of Business, but may only earn a major in Management. Please see a business advisor to determine the articulation courses, discuss admission to the Muma College of Business and prepare a program plan for degree completion. 

Florida College System students pursuing an Associate of Science (A.S.) program in any other discipline should contact the Office of Undergraduate Studies, SVC 2002, (813) 974-4051, for information regarding course transferability and degree articulation.

Completion of the following State Mandated Common Course Prerequisites (or equivalents) with a grade of C or higher in each course and an overall 2.5 GPA in all seven (7) courses:

  • ACG X021 Principles of Financial Accounting OR ACG X022 OR (ACG X001 AND ACG X011) - 3-6 credit hours
  • ACG X071 Managerial Accounting OR ACG X301 - 3 credit hours
  • CGS X100 Computers in Business OR CGS X100C OR CGS X570 OR CGS X060 OR CGS X531 OR CGS X000 OR ISM X000 OR CGS X518 - 3 credit hours
  • ECO X013 Principles of Macroeconomics - 3 credit hours
  • ECO X023 Principles of Microeconomics - 3 credit hours
  • STA X023 Introductory Statistics OR STA X122 OR QMB X100 - 3 credit hours
  • MAC X233 Elementary Calculus - 3 credit hours

State Mathematics Pathway – Marketing B.S. (6 Credit Hours)*


The Marketing B.S. uses the Statistical Reasoning Mathematics Pathway with the following requirements:

  • Credit(s): 3 **
  • Credit(s): 3 ***
  •  

    * Mathematics Pathway courses count towards the State Common Prerequisite math courses and are not additional credits.
    ** QMB X100 preferred alternative; STA X122 can also meet this requirement.
    *** MAC X311 or MAC X281 courses taken for state common prerequisites can meet this calculus requirement.

Business Foundation Courses: 9 courses; 27 credit hours


A minimum grade of C- in each Foundation Course and an overall 2.0 GPA is required.

Other Required Courses: 4 Courses; 12 Credit Hours


Marketing Major Core Courses: 3 courses; 9 credit hours


Marketing Major (Restricted) Electives: 4 courses; 12 credit hours


Students complete the general Marketing program of study or one of the following four concentrations:

If students do not declare a concentration, they will follow the General Marketing  program of study and take a minimum of 12 credit hours to meet the major electives requirement.

General Marketing Major Electives: 4 courses; 12 credit hours


General Marketing Core: 2 courses; 6 credit hours


General Marketing Electives: 2 courses; 6 credit hours


Select two of the following courses:

Additional Information - Marketing B.S.


GPA Requirements


Students must earn a 2.0 GPA on all major coursework at USF and have an overall 2.0 major GPA, including any applicable transfer work.

Grading Requirements


Within the 120-semester-hour program, students must complete a minimum of 21 hours of upper-level Marketing coursework with a grade of C- in all courses, except MAR 3023 - Basic Marketing , in which a minimum grade of C must be earned.

Marketing courses taken by Marketing majors on an S/U basis will not be counted toward the 120-hour graduation requirement.

Residency Requirements


Major Residency: Students must complete 15 hours of upper-level Marketing requirements in residency at USF.

College Residency: Muma College of Business residency requirements for graduation exceed the minimum requirements established for USF. Students are required to complete satisfactorily at USF a minimum of 50 percent (30-33 credit hours depending on major) of required Business courses, including 12-18 credit hours in the major field. Normally, independent study and independent research courses do not fulfill this requirement.

Internship Opportunities


It is strongly recommended that Marketing and Supply Chain students take an internship course (MAR 4940 - Marketing Internship/Practicum  or SCM 4941 - Supply Chain Management Internship ) as part of their plan of study.  For more information go to: https://www.usf.edu/business/talent-development/internships.aspx.

Other Requirements


Within the 120-semester-hour program, students must complete a minimum of 21 hours in Marketing beyond MAR 3023  Basic Marketing.

Computer Requirement: All students entering the Muma College of Business are required to have a laptop computer with minimum 8 GB memory (RAM), 256 GB hard disk, and Intel i5 or above or equivalent processor with either Windows 11 (or above) or Mac OS 11 (or above) that they can use in their classes and labs.

Other computing devices such as Chromebook, Android Tablet, iPad, and Ubuntu Laptop will not be able to meet the requirements of classes at Muma College of Business. The laptop computer must be capable of connecting to the internet wirelessly and installing and accessing software applications through a central server and have audio and video capabilities.

Research Opportunities - Muma College of Business


Undergraduate students in any degree program are able to participate in undergraduate research. Several options exist to show mentored undergraduate research activity on a student’s official transcript. Those who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 4914  course. This course will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of High Impact Practices and Undergraduate Research (HIPUR) is able to assist with further inquiries.

Advising Information - Muma College of Business


Tampa campus location: BSN 2102
(813) 974-4290 or schedule an advising appointment online at https://www.usf.edu/business/undergraduate/advising/appointments.aspx

Office Hours:
Monday - Thursday 8:30 a.m. - 5:30 p.m.
Friday 8:30 a.m. - 4:30 p.m. (Friday is reserved for walk-in’s only)
Please refer to the website for most current office hours and advising availability information: https://www.usf.edu/business/undergraduate/advising/

For questions email bsnadvising@usf.edu
Be sure to include your name, U#, and contact information with your question.

St Petersburg campus location: DAV 134
Mon-Thu: 8:00 a.m. – 6:00 p.m.
Fri: 8:00 a.m. – 5:00 p.m.
(727) 873-4511 USFSP-advising@usf.edu
Website:  https://www.stpetersburg.usf.edu/academics/academic-resources/academic-advising/about/index.aspx

Sarasota-Manatee campus location: SMC C107
(941) 359-4330  sar-advising@usf.edu
Website: https://www.sarasotamanatee.usf.edu/academics/academic-resources/academic-advising/

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