Marketing B.S., with Digital Marketing Concentration - 2 Year Plan of Study

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NOTES:

SCIV - Civics Literacy needs to be completed prior to graduation. For more information, see https://www.usf.edu/undergrad/students/civics-literacy.aspx or talk with your academic advisor.

Items that are critical are marked with a ✳️ and are included in the plan for a student to stay on track.

Potential Entry Level Job Titles:

Sales Agent
Retail Store Manager
Marketing Coordinator
Account Executive
Social Media Marketing Coordinator
Marketing Analyst

Potential Entry Level Salary Range:

$30,000 - $50,000

Year 1

Semester 1 (Fall)

✳️ GEB 3033 - Business Workplace Skills and Best Practices Credit(s): 3
✳️ MAR 3023 - Basic Marketing Credit(s): 3
BUL 3320 - Law And Business I Credit(s): 3
MAN 3025 - Principles of Management Credit(s): 3
QMB 3302 - Data Analytics for Business Credit(s): 3
Total Credit Hours: 15

Semester 2 (Spring)

✳️ MAR 3613 - Marketing Research Credit(s): 3
✳️ MAR 3700 - Digital Marketing Credit(s): 3
CAI 3801 - Artificial Intelligence and Analytics for Organizations Credit(s): 3
ENC 3250 - Professional Writing Credit(s): 3
OR ENC 3310 - Expository Writing Credit(s): 3
Contemporary International Topics Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

FIN 3403 - Principles of Finance Credit(s): 3
Major Elective/Concentration Credit(s): 3

Total Credit Hours: 6

Year 2

Semester 4 (Fall)

✳️ Major Elective/Concentration Credit(s): 3
✳️ Major Elective/Concentration Credit(s): 3
MAN 4504 - Operations and Supply Chain Management Credit(s): 3
RMI 3004 - Principles of Risk Management Credit(s): 3
Apply for Graduation

Total Credit Hours: 12

Semester 5 (Spring)

✳️ GEB 4890 - Strategic Management and Decision Making Credit(s): 3
✳️ MAR 4824 - Marketing Management Problems Credit(s): 3
✳️ Major Elective/Concentration Credit(s): 3
General/Unrestricted Elective Credit(s): 3