Integrated Public Relations and Advertising B.S., with Advertising Concentration - 4 Year Plan of Study

Semester 1 (Fall)

• ✳️  MMC 3602 - Media and Society Credit(s): 3
• ENC 1101 - Composition I Credit(s): 3
• SGEH - General Education Core Humanities  Credit(s): 3
• SGEM - General Education Core Mathematics  Credit(s): 3
• TGED - Human & Cultural Diversity  Credit(s): 3

​NOTE: SCIV - Civics Literacy  requirement needs to be fulfilled prior to graduation. See advisor.

Total Credit Hours: 15

Semester 2 (Spring)

• ✳️  MMC 2100 - Media Writing Credit(s): 3
• ENC 1102 - Composition II Credit(s): 3
• SGEN - General Education Core Natural Sciences  Credit(s): 3
• SGES - General Education Core Social Sciences  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Semester 4 (Fall)

• MMC 3472 - Audience Engagement and Analytics Credit(s): 3
• VIC 3001 - Visual Literacy Credit(s): 3
• TGEC - Creative Thinking  Credit(s): 3
• 6AM - State Computation Requirement  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

• ✳️  ADV 3008 - Principles of Advertising Credit(s): 3
• ✳️  PUR 3000 - Principles of Public Relations Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 12

Semester 6 (Summer)

• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 3

Semester 7 (Fall)

• ADV 2214 - Mass Communications Design and Content Creation Credit(s): 3
• ADV 3300 - Media Planning for Advertising Credit(s): 3
• PUR 3500 - Public Relations and Advertising Research Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 8 (Spring)

• ADV 3101 - Advertising Creativity Credit(s): 3
• MMC 4211 - Communication Law and Democracy Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• Upper-Level Major Elective Credit(s): 3

Total Credit Hours: 12

Semester 9 (Summer)

• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 6

Semester 10 (Fall)

• ADV 4600 - Advertising Management Credit(s): 3
• PUR 4501 - Data Analytics in Public Relations and Advertising Credit(s): 3
• TGEE - Ethical Reasoning & Civic Engagement  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 11 (Spring)

• MMC 4410 - Integrated Public Relations and Advertising Campaigns Credit(s): 3

• OR MMC 4031C - Student-Run Communications Agency  Credit(s): 1-3

• PUR 4203 - Ethics and Social Responsibility in Public Relations and Advertising Credit(s): 3
• TGEH - High Impact Practice  Credit(s): 3  
• General/Unrestricted Elective Credit(s): 3
• Apply for Graduation

Total Credit Hours: 12