Marketing, M.S.M.

Also offered as:

• A Concentration under Business Administration, Ph.D.  

The M.S.M. in Marketing familiarizes students with knowledge of relevant marketing concepts and provides them with the tools and frameworks to solve marketing and business challenges faced by organizations in dynamic business environments. The program trains students to develop creative and analytical approaches to tackle marketing problems. The program offers students, including non-business majors, the opportunity to get in-depth training in different specializations. Graduates of the program are well-suited for managerial roles in product/brand management, marketing research, marketing analytics, consumer insights, digital marketing, marketing communications, and services marketing.

Accreditation:
The Association to Advance Collegiate Schools of Business (AACSB)

Admission Information

Must meet University Admission and English Proficiency requirements (see Graduate Admissions ) as well as requirements for admission to the major, listed below.

The M.S. in Marketing admission committee uses a portfolio approach: the strength of each applicant is determined based on the entire application. The admission committee will consider the following:

• GMAT (preferred), GRE, MCAT, LSAT, and PCAT (submitted scores must be within five (5) years of the term of entry);
• Applicants may request a waiver of GMAT if they meet one of the following requirements:
  • Have a Bachelor’s degree with a cumulative GPA of 3.50 or greater from the University of South Florida
  • Have a Bachelor’s degree with a cumulative GPA of 3.50 or greater from any State of Florida University that is a preeminent institution (i.e., University of Florida-Gainesville, Florida State University-Tallahassee)
  • Have a Bachelor’s degree with a cumulative GPA of 3.50 or greater from an AAU school (American Association of Universities).
  • Have three (3) or more years of managerial or professional experience
• A statement of purpose;
• Resume
• Relevant professional work experience;
• Any additional information that helps to ensure the potential success of the applicant in the degree program
  • For applicants with a 3-year Bachelor’s Degree from a regionallly-accredited institution, the following requirements need to be met in addition to those listed above: Minimum GMAT score of 650 or a minimum GRE score of at least 321 (combined verbal and quantitative), and a minimum of 25th percentile in the verbal portion of the test. When the 3-year Bachelor’s Degree is less than 120 hours from Non-Bologna Accord Institutions, a transcript evaluation from A NACES member is required to confirm equivalency.