Jul 15, 2024  
2024-2025 Graduate Catalog 
2024-2025 Graduate Catalog

Sport and Entertainment Management, M.S.

Muma College of Business  
School of Marketing and Innovation 


The M.S. in Sport and Entertainment Management will be a highly-differentiated, competitive program characterized by strong industry partnerships, a rigorous curriculum, a global emphasis, internships, and mentorships. Internships will ensure graduates’ ability to apply knowledge and skills in a problem-solving environment. Based in the Muma College of Business, whose academic programs at all levels are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the program prepares students to contribute to and take leading roles in the global sport and entertainment industry.

Association to Advance Collegiate Schools of Business (AACSB)

Major Research Areas
Sport Management, Entertainment, Sport Business Analytics, Sport Marketing, Sport and Social Issues, American Sport Industry, Global Sport Industry, Sport Law, Sport and Entertainment Finance

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

  • Personal Interview with a committee of program faculty
  • Personal Statement addressing career focus and aspirations
  • Admission to and completion of the USF MBA or other MBA with a Concentration in Sport Business
  • Minimum of 3.00/4.00 average for all graduate work completed

Curriculum Requirements

Total Minimum Hours - 36

  • Core Requirements - 21 Credit Hours
  • Electives - 6 Credit Hours
  • Comprehensive Exam/Project - 3 Credit Hours
  • Internship/Thesis - 6 credit hours

Electives (6 Credit Hours)

Students complete either one of the following, or other graduate course approved by the Director.

Comprehensive Exam (3 Credit Hours)

 In lieu of the Comprehensive Exam, students complete a portfolio through experiential learning taken as part of Sport Business Project I

Internship (6 Credit Hours)

Option to complete thesis in lieu of internship.


Students should consult with the Graduate Director for advising on course sequencing requirements.

Concurrent Degree

Also available as a Concurrent Degree