Sport and Entertainment Management, M.S.

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Muma College of Business
School of Marketing and Innovation

Major Contacts, Deadlines, and Delivery Information

The M.S. in Sport and Entertainment Management will be a highly-differentiated, competitive program characterized by strong industry partnerships, a rigorous curriculum, a global emphasis, internships, and mentorships. Internships will ensure graduates’ ability to apply knowledge and skills in a problem-solving environment. Based in the Muma College of Business, whose academic programs at all levels are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the program prepares students to contribute to and take leading roles in the global sport and entertainment industry.

Accreditation
Association to Advance Collegiate Schools of Business (AACSB)

Major Research Areas
Sport Management, Entertainment, Sport Business Analytics, Sport Marketing, Sport and Social Issues, American Sport Industry, Global Sport Industry, Sport Law, Sport and Entertainment Finance

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

Personal Interview with a committee of program faculty
Personal Statement addressing career focus and aspirations
Admission to and completion of the USF MBA or other MBA with a Concentration in Sport Business
Minimum of 3.00/4.00 average for all graduate work completed

Curriculum Requirements

Total Minimum Hours - 36

Core Requirements - 21 Credit Hours
Electives - 6 Credit Hours
Comprehensive Exam/Project - 3 Credit Hours
Internship/Thesis - 6 credit hours

Core Requirements (21 Credit Hours)

SPB 6719 Sport/Entertainment Marketing Credit Hours: 3 *
SPB 6406 Sport and Entertainment Law Credit Hours: 3 *
SPB 6706 Sport Business Analytics Credit Hours: 3 *
SPB 6605 Sport and Social Issues Credit Hours: 3
SPB 6116 Sport and Entertainment Finance Credit Hours: 3
SPB 6735 Global Environment of Sport Credit Hours: 3
SPB 6715 Sales and Fundraising in the Sport Industry Credit Hours: 3

Electives (6 Credit Hours)

Students complete either one of the following, or other graduate course approved by the Director.

SPB 6807 Social Media in Sport Credit Hours: 3
SPB 6608 Applied Sport and Entertainment Market Research Credit Hours: 3
SPB 6937 Seminar in Entertainment Business Credit Hours: 3
MAR 6936 Selected Topics in Marketing Credit Hours: 1-4

Comprehensive Exam (3 Credit Hours)

In lieu of the Comprehensive Exam, students complete a portfolio through experiential learning taken as part of Sport Business Project I

SPB 6946 Sport and Entertainment Management Internship Credit Hours: 3

Internship (6 Credit Hours)

Option to complete thesis in lieu of internship.

SPB 6946 Sport and Entertainment Management Internship Credit Hours: 3 (II)
SPB 6946 Sport and Entertainment Management Internship
Credit(s): 3 (III)

Sequence

Students should consult with the Graduate Director for advising on course sequencing requirements.

Concurrent Degree

Also available as a Concurrent Degree

University of South Florida

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