Marketing B.S., with Market Development Concentration - 4 Year Plan of Study

Semester 1 (Fall)

• ✳️  CGS 2100 - Computers in Business Credit(s): 3
• ✳️  ENC 1101 - Composition I Credit(s): 3
• ✳️  MAC 2233 - Calculus for Business Credit(s): 3
• SPC 2608 - Public Speaking Credit(s): 3

• OR COM 3110 - Communication For Business and the Professions  Credit(s): 3 

• Non-Business Elective Credit(s): 3
• Civics Literacy Exam

Total Credit Hours: 15

Semester 2 (Spring)

• ✳️  ECO 2013 - Economic Principles (Macroeconomics) Credit(s): 3
• ✳️  ENC 1102 - Composition II Credit(s): 3
• SGEH - General Education Core Humanities  Credit(s): 3
• SGEN - General Education Core Natural Sciences  Credit(s): 3
•  Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Semester 4 (Fall)

• ✳️  ACG 2021 - Principles of Financial Accounting Credit(s): 3
• ✳️  ECO 2023 - Principles of Microeconomics Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• Non-Business Elective Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

• ✳️  ACG 2071 - Principles of Managerial Accounting Credit(s): 3
• ✳️  MAR 3023 - Basic Marketing Credit(s): 3
• ✳️  QMB 2100 - Quantitative Methods & Business Decisions I Credit(s): 3
• GEB 3033 - Business Workplace Skills and Best Practices Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 6 (Summer)

• ✳️  MAR 3700 - Digital Marketing Credit(s): 3
• QMB 3302 - Data Analytics for Business Credit(s): 3

• Total Credit Hours: 6

Semester 7 (Fall)

• GEB 3033 - Business Workplace Skills and Best Practices Credit(s): 3
• MAN 3025 - Principles of Management Credit(s): 3
• MAR 3023 - Basic Marketing Credit(s): 3
• MAR 3400 - Professional Selling Credit(s): 3
• QMB 3302 - Data Analytics for Business Credit(s): 3

• Total Credit Hours: 15

Semester 8 (Spring)

• BUL 3320 - Law And Business I Credit(s): 3
• CAI 3801 - Artificial Intelligence and Analytics for Organizations Credit(s): 3
• ENC 2251 - Professional Writing Credit(s): 3

• OR ENC 3310 - Expository Writing  Credit(s): 3 

• MAR 4333 - Marketing Communications Management Credit(s): 3
• MAR 4415 - Advanced Professional Selling Credit(s): 3

• Total Credit Hours: 15

Semester 9 (Summer)

• FIN 3403 - Principles of Finance Credit(s): 3
• MAR 4503 - Buyer Behavior Credit(s): 3
• MAR 4940 - Marketing Internship/Practicum Credit(s): 3

• OR MAR/ENT/ISM Elective Credits (3)

• Total Credit Hours: 9

Semester 10 (Fall)

• MAN 4504 - Operations and Supply Chain Management Credit(s): 3
• MAR 4403 - Sales Management Credit(s): 3

• OR ENT 3613 - Creativity and Innovation in Entrepreneurial Firms  Credit(s): 3 

• MAR 4741 - Marketing Technology and AI Credit(s): 3
• RMI 3004 - Principles of Risk Management Credit(s): 3
• Apply for Graduation

Total Credit Hours: 12

Semester 11 (Spring)

• GEB 4890 - Strategic Management and Decision Making Credit(s): 3
• MAR 4824 - Marketing Management Problems Credit(s): 3
• International Requirement Credit(s): 3
• Major Elective/Concentration Credit(s): 3

Total Credit Hours: 12