Apr 10, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Marketing B.S., with Digital Marketing and Analytics Concentration - 2 Year Plan of Study

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NOTES:

SCIV - Civics Literacy needs to be completed prior to graduation. For more information, see https://www.usf.edu/undergrad/students/civics-literacy.aspx or talk with your academic advisor.
Items that are critical are marked with a ✳️ and are included in the plan for a student to stay on track.

Potential Entry Level Job Titles:

Market Research Analyst
Customer Insights Specialist
Marketing Analyst
Digital Marketing Coordinator
Social Media Marketing Specialist
Category Management Analyst
Customer Marketing Associate
Pricing Analyst
Brand Assistant

Potential Entry Level Salary Range:

$45,000 - $65,000

Year 1

Semester 1 (Fall)

GEB 3033 - Business Workplace Skills and Best Practices Credit(s): 3
MAN 3025 - Principles of Management Credit(s): 3
MAR 3023 - Basic Marketing Credit(s): 3
MAR 3400 - Professional Selling Credit(s): 3
QMB 3302 - Data Analytics for Business Credit(s): 3
Total Credit Hours: 15

Semester 2 (Spring)

BUL 3320 - Law And Business I Credit(s): 3
CAI 3801 - Artificial Intelligence and Analytics for Organizations Credit(s): 3
ENC 2251 - Professional Writing Credit(s): 3
OR ENC 3310 - Expository Writing Credit(s): 3
MAR 3613 - Marketing Research Credit(s): 3
MAR 3700 - Digital Marketing Credit(s): 3
Total Credit Hours: 15

Semester 3 (Summer)

FIN 3403 - Principles of Finance Credit(s): 3
MAR 4503 - Buyer Behavior Credit(s): 3
MAR 4940 - Marketing Internship/Practicum Credit(s): 3
OR MAR/ENT/ISM Elective Credits (3)

Total Credit Hours: 9

Year 2

Semester 4 (Fall)

MAN 4504 - Operations and Supply Chain Management Credit(s): 3
MAR 4615 - Marketing Analytics Credit(s): 3
MAR 4741 - Marketing Technology and AI Credit(s): 3
RMI 3004 - Principles of Risk Management Credit(s): 3
Apply for Graduation

Total Credit Hours: 12

Semester 5 (Spring)

GEB 4890 - Strategic Management and Decision Making Credit(s): 3
MAR 4824 - Marketing Management Problems Credit(s): 3
International Requirement Credit(s): 3
Major Elective/Concentration Credit(s): 3

Total Credit Hours: 12