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    Jun 14, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Integrated Public Relations and Advertising B.S.

(CIP = 09.0900) (IPRA)
Total Degree Hours: 120

The Bachelor of Science in Integrated Public Relations and Advertising will prepare students for leadership positions in the quickly evolving fields of public relations advertising, and integrated marketing communications and meet workforce demand. Graduates will understand the integrative nature of modern persuasive communication and be able to incorporate technology. Graduates will also find themselves assisting clients with strategic marketing and corporate strategies with absolute accountability in a vastly more complicated digital media environment.

State Mandated Common Course Prerequisites

Students desiring to transfer to USF should complete an A.A. degree at a Florida College System institution. If students transfer with fewer than 60 semester hours of acceptable credit, the students must meet the University’s entering freshman requirements including ACT or SAT test scores, GPA, and course requirements. Transfer students are also required to comply with the immunization, foreign language, and continuous enrollment policies of the university.

There are no State Mandated Common Prerequisites for this program. 

Total Major Hours: 48

Take one of the following:

Other Major Core Requirements (6 credit hours)

The following courses are required outside the School to complete degree requirements:

Major Electives (15 hours)

Choose 15 credit hours of coursework from the following list:

GPA Requirements


Course Grade Requirement

C (2.0)

Residency Requirement

18 hours

Research Opportunities

All undergraduate students in any degree program can participate in undergraduate research. There are a number of options to receive academic credit for a mentored research experience and to have the experience show on the official transcript. Students who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 2912 , IDS 4914  or IDH 4910   courses. These courses will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office of Undergraduate Research will assist students in understanding the various course options.

Integrated Public Relations and Advertising Faculty

Director: Wayne Garcia; Associate Director and Graduate Director: Art Ramirez; Professor: F. W. Pearce; Associate Professors: K. Burns, S. Liu, K. Page Werder, A. Ramirez, R. Watson; Assistant Professors: J. Applequist, J. Brown, K. Walker; Instructors: T. Bell, W. Garcia, C. Gugerty, K. Hawley, C. O’Brien, K. Arnold, D. Smith, W. Whitt; Visiting Faculty: J. Abrahamsen, D. Bowen, G. Golan, K. Komarova, Ry. Watson; Clendinen Professor: Vacant; Courtesy Professor: J. Gathegi; Emerita: D. S. Bagley III, E.J. Friedlander, L. Z. Leslie, R. Miller, B. K. Petersen.