2019-2020 Graduate Catalog [ARCHIVED CATALOG]
Advertising, M.S.
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 Return to: Graduate Majors (A-Z)
Degree Information
Priority Admission Application Deadlines: http://www.grad.usf.edu/majors
Minimum Total Hours: 36
Level: Masters
CIP Code: 09.0903
Dept. Code: MCM
Major/College Codes: ADVT/ AS
Effective: 201808
Also offered as an Accelerated Major.
Contact Information
College: Arts and Sciences
Department: Zimmerman School of Advertising and Mass Communications
Contact Information: http://www.grad.usf.edu/majors
The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.
Major Research Areas: Advertising, Mass Communications, Marketing, Communication, Media
Admission Information
Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.
- Appropriate bachelor’s degree from a regionally-accredited institution (e.g. Mass Communications, Communication, Marketing)
- 153V (60th percentile), 144Q (18th percentile) preferred on the GRE
- a resume
- three letters of recommendation (academic recommendations preferred)
- a strong cover letter of intent
- Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.
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