Feb 03, 2023  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Advertising, M.S.

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Degree Information

Priority Admission Application Deadlines:  http://www.grad.usf.edu/majors

Minimum Total Hours: 36
Level: Masters
CIP Code: 09.0903
Dept. Code: MCM
Major/College Codes: ADVT/ AS
Effective: 201808

Also offered as an Accelerated Major.

Contact Information

College: Arts and Sciences
Department: Zimmerman School of Advertising and Mass Communications

Contact Information:  http://www.grad.usf.edu/majors

The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.

Major Research Areas: Advertising, Mass Communications, Marketing, Communication, Media

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

  • Appropriate bachelor’s degree from a regionally-accredited institution (e.g. Mass Communications, Communication, Marketing)
  • 153V (60th percentile), 144Q (18th percentile) preferred on the GRE
  • a resume
  • three letters of recommendation (academic recommendations preferred)
  • a strong cover letter of intent
  • Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

Curriculum Requirements

Total Minimum Hours: 36

Applied Research (6 Credit Hours)

Marketing Courses (6 Credit Hours)

Comprehensive Exam

Requires successful completion of an Applied Research Project in lieu of a comprehensive exam.


This is a non-thesis major.

Accelerated Major

Also available as an Accelerated Majors  

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