May 16, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog

ADV 3500 - Advertising Research

Credit(s): 3
Overview of scientific research methods as used in advertising. Emphasis on the acquisition, analysis, and evaluation of primary and secondary data, and the principles of survey and experimental research.

Prerequisite(s): ADV 3008