Mar 12, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

MMC 3472 - Audience Engagement and Analytics

Credit(s): 3
Engaging modern news consumers using in-depth exploration of user engagement, social media insights management, user metrics, and content creation strategies in the field of journalism and mass communication. Students will use analytics tools and platforms to analyze social media data, enhance user engagement, and optimize content creation strategies for creative, visual storytelling.

Prerequisite(s):  MMC 2100  (min grade C) AND MMC 3602  (min grade C)