Feb 05, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

ADV 3008 - Principles of Advertising

Credit(s): 3
Principles of Advertising serves as an introductory exploration into the principles, theories, and practices that underpin the field of advertising. Students will gain a comprehensive understanding of the role advertising plays in contemporary society, as well as the strategic thinking and creative processes involved in crafting effective advertising campaigns in an evolving media landscape.

Prerequisite(s): MMC 3602  (min grade C) AND MMC 2100  (min grade C)