Marketing B.S., with Digital Marketing Concentration - 4 Year Plan of Study (Fall Start)

Semester 1 (Fall)

• ✳️  CGS 2100 - Computers in Business Credit(s): 3
• ✳️  ENC 1101 - Composition I Credit(s): 3
• ✳️  MAC 2233 - Business Calculus Credit(s): 3
• SPC 2608 - Public Speaking Credit(s): 3

• OR  COM 3110 - Communication For Business and the Professions   Credit(s): 3 

• ​Non-Business Elective Credit(s): 3
• Civics Literacy Exam

Total Credit Hours: 15

Semester 2 (Spring)

• ✳️  ECO 2013 - Economic Principles (Macroeconomics) Credit(s): 3
• ✳️  ENC 1102 - Composition II Credit(s): 3
• SGEH - General Education Core Humanities   Credit(s): 3
• SGEN - General Education Core Natural Sciences   Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Semester 4 (Fall)

• ✳️  ACG 2021 - Principles of Financial Accounting Credit(s): 3
• ✳️  ECO 2023 - Economic Principles (Microeconomics) Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• Non-Business Elective Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

• ✳️  ACG 2071 - Principles of Managerial Accounting Credit(s): 3
• ✳️  MAR 3023 - Basic Marketing Credit(s): 3
• ✳️  QMB 2100 - Business and Economic Statistics I Credit(s): 3
• GEB 3033 - Business Workplace Skills and Best Practices Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 6 (Summer)

• ✳️  MAR 3700 - Digital Marketing Credit(s): 3
• QMB 3302 - Data Analytics for Business Credit(s): 3

• Total Credit Hours: 6

Semester 7 (Fall)

• ✳️  MAR 3613 - Marketing Research Credit(s): 3
• ✳️ Major Elective/Concentration Credit(s): 3
• CAI 3801 - Artificial Intelligence and Analytics for Organizations Credit(s): 3
• ENC 3250 - Professional Writing Credit(s): 3

• OR  ENC 3310 - Expository Writing   Credit(s): 3 

• Non-Business Elective Credit(s): 3

Total Credit Hours: 15

Semester 8 (Spring)

• ✳️ Major Elective/Concentration Credit(s): 3
• ✳️ Major Elective/Concentration Credit(s): 3
• FIN 3403 - Principles of Finance Credit(s): 3
• MAN 3025 - Principles of Management Credit(s): 3

• Total Credit Hours: 12

Semester 9 (Summer)

• MAN 4504 - Operations and Supply Chain Management Credit(s): 3

• Total Credit Hours: 3

Semester 10 (Fall)

• ✳️ Major Elective/Concentration Credit(s): 3
• BUL 3320 - Law And Business I Credit(s): 3
• RMI 3004 - Principles of Risk Management Credit(s): 3
• TGEH - High Impact Practice  Credit(s): 3  - Recommend MAR 4940
• Apply for Graduation

Total Credit Hours: 12

Semester 11 (Spring)

• ✳️  GEB 4890 - Strategic Management and Decision Making Credit(s): 3
• ✳️  MAR 4824 - Marketing Management Problems Credit(s): 3
• Contemporary International Topics Credit(s): 3
• Non-Business Elective Credit(s): 3

Total Credit Hours: 12