Integrated Public Relations and Advertising B.S., with Public Relations Concentration - 4 Year Plan of Study

Semester 1 (Fall)

• ✳️  ENC 1101 - Composition I Credit(s): 3
• ✳️  MMC 3602 - Media and Society Credit(s): 3
• SGEH - General Education Core Humanities  Credit(s): 3
• SGEM - General Education Core Mathematics  Credit(s): 3
• TGED - Human & Cultural Diversity  Credit(s): 3

​NOTE: SCIV - Civics Literacy  requirement needs to be fulfilled prior to graduation. See advisor.

Total Credit Hours: 15

Semester 2 (Spring)

• ✳️  MMC 2100 - Media Writing Credit(s): 3
• ENC 1102 - Composition II Credit(s): 3
• SGEN - General Education Core Natural Sciences  Credit(s): 3
• SGES - General Education Core Social Sciences  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 3 (Summer)

Please consider pursing High Impact Practice opportunities this semester such as Education Abroad, Internship Opportunities, Community Engagement, or Research Opportunities.

Questions about opportunities? Schedule an appointment with your academic advisor.

Semester 4 (Fall)

• MMC 3472 - Audience Engagement and Analytics Credit(s): 3
• VIC 3001 - Visual Literacy Credit(s): 3
• TGEC - Creative Thinking  Credit(s): 3
• 6AM - State Computation Requirement  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 5 (Spring)

• ✳️  ADV 3008 - Principles of Advertising Credit(s): 3
• ✳️  PUR 3000 - Principles of Public Relations Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 12

Semester 6 (Summer)

• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 3

Semester 7 (Fall)

• ADV 2214 - Mass Communications Design and Content Creation Credit(s): 3
• PUR 3500 - Public Relations and Advertising Research Credit(s): 3
• PUR 4100 - Writing For Public Relations Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 8 (Spring)

• MMC 4211 - Communication Law and Democracy Credit(s): 3
• PUR 4401 - Global Public Relations Management Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• Upper-Level Major Elective Credit(s): 3

Total Credit Hours: 12

Semester 9 (Summer)

• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 6

Semester 10 (Fall)

• PUR 3622 - Social Media Strategy Credit(s): 3
• PUR 4501 - Data Analytics in Public Relations and Advertising Credit(s): 3
• TGEE - Ethical Reasoning & Civic Engagement  Credit(s): 3
• General/Unrestricted Elective Credit(s): 3
• General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 15

Semester 11 (Spring)

• MMC 4410 - Integrated Public Relations and Advertising Campaigns Credit(s): 3

• OR MMC 4031C - Student-Run Communications Agency  Credit(s): 1-3

• PUR 4203 - Ethics and Social Responsibility in Public Relations and Advertising Credit(s): 3
• TGEH - High Impact Practice  Credit(s): 3  
• General/Unrestricted Elective Credit(s): 3
• Apply for Graduation

Total Credit Hours: 12