Dec 26, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Integrated Public Relations and Advertising B.S., with Advertising Concentration - 2 Year Plan of Study

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NOTES:

SCIV - Civics Literacy needs to be completed prior to graduation. For more information, see https://www.usf.edu/undergrad/students/civics-literacy.aspx or talk with your academic advisor.
Items that are critical are marked with a ✳️ and are included in the plan for a student to stay on track.

Potential Entry Level Job Titles:

Advertising Assistant Account Coordinator
Public Relations Specialist
Junior Copywriter
Graphic Designer
Social Media Coordinator
Communications Specialist
Advertising Media Buyer
Marketing Assistant

Potential Entry Level Salary Range:

$35,000 - $60,000

Year 1

Semester 1 (Fall)

✳️ MMC 2100 - Media Writing Credit(s): 3
✳️ MMC 3602 - Media and Society Credit(s): 3
MMC 4211 - Communication Law and Democracy Credit(s): 3
General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 12

Semester 2 (Spring)

✳️ ADV 3008 - Principles of Advertising Credit(s): 3
✳️ PUR 3000 - Principles of Public Relations Credit(s): 3
MMC 3472 - Audience Engagement and Analytics Credit(s): 3
VIC 3001 - Visual Literacy Credit(s): 3
Total Credit Hours: 12

Semester 3 (Summer)

MMC 4945 - Internship Credit(s): 1-3
OR Upper-Level Major Elective Credit(s): 3
General/Unrestricted Elective Credit(s): 3
General/Unrestricted Elective Credit(s): 3

Total Credit Hours: 9

Year 2

Semester 4 (Fall)

✳️ ADV 3101 - Advertising Creativity Credit(s): 3
✳️ ADV 3300 - Media Planning for Advertising Credit(s): 3
✳️ PUR 3500 - Public Relations and Advertising Research Credit(s): 3
ADV 2214 - Mass Communications Design and Content Creation Credit(s): 3
ADV 4600 - Advertising Management Credit(s): 3
Total Credit Hours: 15

Semester 5 (Spring)

MMC 4410 - Integrated Public Relations and Advertising Campaigns Credit(s): 3
OR MMC 4031C - Student-Run Communications Agency Credit(s): 1-3
PUR 4203 - Ethics and Social Responsibility in Public Relations and Advertising Credit(s): 3
PUR 4501 - Data Analytics in Public Relations and Advertising Credit(s): 3
General/Unrestricted Elective Credit(s): 3
Apply for Graduation

Total Credit Hours: 12

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