Jul 05, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

PUR 4203 - Ethics and Social Responsibility in Public Relations and Advertising

Credit(s): 3
Students assess public relations and advertising from ethical and social responsibility perspectives; apply professional ethical standards in analyzing ethical dilemmas; review legal regulations that inform ethical decision-making; review and apply ethical decision-making processes; explore concepts and practices in corporate social responsibility (CSR) and corporate social advocacy (CSA); and review best practices in CSR/CSA communication.

Prerequisite(s): ADV 3008  (min grade C) AND PUR 3000  (min grade C)