Jan 30, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

ADV 3300 - Media Planning for Advertising

Credit(s): 3
How and why brands place ads across a variety of media to create effective communications campaigns. Emphasis on consumer research in media planning, including allocation of resources, selection of media channels, engagement of target audiences, and driving consumer actions. Designed to align with contemporary advertising association growth trends related to data, technology, and measurement. 

Prerequisite(s): ADV 3008  (min grade C) AND PUR 3000  (min grade C)