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Jan 29, 2025
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2024-2025 Undergraduate Catalog
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ADV 4600 - Advertising Management
Credit(s): 3
Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.
Prerequisite(s): ADV 3008 (min grade C) AND PUR 3000 (min grade C)
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