Feb 03, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

PUR 3500 - Public Relations and Advertising Research

Credit(s): 3
Public Relations and Advertising Research provides students with an understanding and application of qualitative, quantitative, and secondary research methodologies and analytical tools essential for shaping impactful public relations and advertising campaigns. In this course, students learn how to gather, analyze, and interpret data to inform strategic decision-making.

Prerequisite(s): ADV 3008  (min grade C) AND PUR 3000  (min grade C)