Feb 07, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

PUR 4401 - Global Public Relations Management


Credit(s): 3
An analysis of global public relations case studies to gain a comprehensive understanding of the field, its specialized areas, and its unique opportunities and challenges. Identification of global public relations issues, analysis of potential impact on organizations and publics, and development of strategies to deal with them successfully and responsibly.

Course Attribute(s): GCPC - Global Citizens Project Course

Prerequisite(s): ADV 3008  (min grade C) AND PUR 3000  (min grade C)
UN SDG(s):
  • SD02 - Zero Hunger
  • SD08 - Decent Work
  • SD13 - Climate Action