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Oct 02, 2024
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2024-2025 Undergraduate Catalog
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PUR 4412 - Persuasion in Digital Media
Credit(s): 3
Understanding major issues involved in decision-making in mediated communications. Focuses on theories, concepts that underlie good decision making in persuasive messaging and key theoretical concepts of how strategy is used throughout a campaign.
Prerequisite(s): ADV 3008 AND PUR 3000 (both min grade C)
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