PHC 6705 Formative Research Methods in Social Marketing

Credit Hours: 3

Familiarizes students with basic principles and techniques in conducting formative research for social marketing program development. The major topics covered include: principles of formative research design, qualitative data collection methods, interviewing techniques, qualitative data analysis, survey design, pretesting, and implementation, ethical principles and protection of human subjects.

Prerequisite(s): PHC 6411
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Public Health | Department of Public Health