Feb 10, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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SPB 6719 Sport/Entertainment Marketing

Credit Hours: 3

Provides an historical overview of sport marketing and examines the application of marketing principles to collegiate and professional sport and sport-related organizations.

Prerequisite(s): None 
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation


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