Jan 22, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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MMC 6418 Strategic Message Design

Credit Hours: 3

This seminar covers the development of strategic messages for particular audiences to accomplish communication objectives. Topics are research, planning, persuasion, message strategies, and message evaluation. Unrestricted and not repeatable for credit.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications


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