MMC 6449 Advertising Analytics

Credit Hours: 3

Using data analytics to develop, optimize, and assess outcomes of advertising strategies for brands; the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications