Jan 22, 2026  
2025-2026 Graduate Catalog 
    
2025-2026 Graduate Catalog
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PUR 5505 Introduction to Strategic Communication Theory and Practice


Credit Hours: 3

The course is designed to act as a “bridge” between undergraduate and graduate public relations and advertising education, and between professional communication practices and strategic communication scholarship.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications



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