PUR 6607 Strategic Communication Management

Credit Hours: 3

The focus is on the theoretical basis of public relations and advertising as a management function. These theories are applied to strategic communication management. Nonmajors allowed with necessary prerequisites. Not repeatable for credit.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications