| |
Feb 10, 2026
|
|
|
|
|
MAR 6508 Consumer Behavior Insights
Credit Hours: 3
Students will gain insight into customer’s latent needs up to and including post-consumption experiences. Topics include coverage of underlying psychological processes and an overview of relevant research tools that could be applied to gain insights.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
Add to Portfolio (opens a new window)
|
|