Feb 10, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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MAR 7629 Applied Experimental Methods in Behavioral Science

Credit Hours: 3

Extends basic experimental design courses by addressing many of the challenges facing the workbench of behavioral experimentation. After stimulating creative and critical (argumentation) thinking, we address methods for maximizing internal and external validity (lab-field experiment mixes, passive vs. active control groups, reliability estimation enhancements, manipulation-check power, etc.).

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation


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