Oct 04, 2024  
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2024-2025 Graduate Catalog

MAR 7555 Consumer Behavior Theory

Credit Hours: 3

This course investigates the interrelationships and applications of behavioral science theories, concepts and methodologies to problems of understanding group as well as individual behavior in the market place.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation