Mar 02, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

MAR 7667 Marketing Models and Strategy Applications

Credit Hours: 3

A model-building approach to the management of marketing. Includes models developed to aid in the design, implementation, and evaluation of corporate marketing strategies; information systems and marketing audits; and the interrelationships of economic, quantitative, and behavioral disciplines that provide the structure and tools necessary to develop and implement marketing decision support systems.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation