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Jan 30, 2025
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2024-2025 Graduate Catalog
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ADV 5005 Advertising Planning
Credit Hours: 3
Introduction to the process of developing advertising strategy, emphasizing theory and research methods. Applied research course to bridge research methods with execution of creative messaging strategies that drive business success.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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