Jan 30, 2025  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

ADV 6602 Advanced Advertising Management

Credit Hours: 3

Focuses on application of management principles and practice to effective development of advertising plans. The course includes case studies and discussion of current problems in research, planning, operations, administration, and evaluation.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications