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Jan 30, 2025
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2024-2025 Graduate Catalog
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MMC 6415 Strategic Communication Media
Credit Hours: 3
This concepts course emphasizes strategic thinking in media planning for communication campaigns. Students learn the process of critically evaluating media, purchasing media outlets, scheduling media weight and evaluating media impact. Nonrestricted.
Prerequisite(s): PUR 5505
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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