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Jan 30, 2025
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2024-2025 Graduate Catalog
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MMC 6449 Advertising Analytics
Credit Hours: 3
Using data analytics to develop, optimize, and assess outcomes of advertising strategies for brands; the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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