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Feb 06, 2025
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2024-2025 Graduate Catalog
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MMC 6475 Audience Analysis
Credit Hours: 3
This course provides an overview of the primary theories and methods used in the study of audiences, including their conceptualization and behavior. Students will learn how to critique, analyze, and interpret data while applying academic scholarship to the media industry to help understand and explain industry dynamics, as well as to inform decision making.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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