Mar 19, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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MMC 6415 Strategic Communication Media

Credit Hours: 3

This concepts course emphasizes strategic thinking in media planning for communication campaigns. Students learn the process of critically evaluating media, purchasing media outlets, scheduling media weight and evaluating media impact. Nonrestricted.

Prerequisite(s): PUR 5505 
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications


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