Apr 08, 2026  
2026-2027 Undergraduate Catalog 
    
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2026-2027 Undergraduate Catalog
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ADV 4600 - Advertising Management

Credit(s): 3
Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.

Prerequisite(s): ADV 3008  (min grade C) AND PUR 3000  (min grade C)


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