Jul 23, 2024  
2024-2025 Graduate Catalog 
2024-2025 Graduate Catalog

Advertising, M.S.

College of Arts and Sciences  
Department: Zimmerman School of Advertising and Mass Communications 


The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.

Major Research Areas: Advertising, Mass Communications, Marketing, Communication, Media

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

  • Appropriate bachelor’s degree from an accredited institution (e.g. Mass Communications, Communication, Marketing)
  • 153V (60th percentile), 144Q (18th percentile) preferred on the GRE
  • a resume
  • three letters of recommendation (academic recommendations preferred)
  • a strong cover letter of intent
  • Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

Curriculum Requirements

Total Minimum Hours: 36

  • Core Requirements - 12 Credit Hours
  • Additional Required Courses - 6 Credit Hours
  • Mass Communications Electives - 6 Credit Hours
  • Marketing Electives- 6 Credit Hours
  • Applied Research or Professional Practicum - 6 Credit Hours


Additional Required Courses (6 Credit Hours)

Mass Communications Electives (6 Credit Hours)

Two 3-Credit hour, 6000-level courses offered by the Zimmerman School.

Marketing Course Electives (6 Credit Hours)

Two 3-Credit hour, 6000-level courses with the MAR prefix.

Applied Research Project or Professional Practicum (6 Credit Hours)

Students complete either an Applied Research Project or Professional Practicum.

Comprehensive Exam

Requires successful completion of an Applied Research Project or Professional Practicum in lieu of a comprehensive exam.


This is a non-thesis major.

Bachelor’s/Master’s Pathway

Also available as a Bachelor’s/Master’s Pathway